Nijjer Agro Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 723
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SWOT Analysis of Nijjer Agro Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nijjer Agro Foods Ltd

Parent Company

Nijjer Agro Foods Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Prompt delivery and consistency

STP

Segment

Food processing

Target Group

Middle-class and low end restaurants and households

Positioning

Best Indian fruits

SWOT Analysis

Strengths

1. Innovative and flexible company that produces quality fruit and vegetable ingredients for food processing industry across the globe

2. Plant, harvest and manufacture own produce, which allows it to increase production with demand.

3. State of art tomato paste manufacturing plant.

Weaknesses

1. Intense competition means limited market share

2. The reach of the brand is limited compared to market leaders

Opportunities

1. Access to global markets
2. Vast domestic market
3. Rising income levels

Threats

1. High inventory carrying costs
2. High taxation
3.Unfavorable government policies affect business

Competition

Competitors

1. GlaxoSmithKline

2. Consumer Healthcare Ltd.

3. Jubilant Foodworks Ltd.



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