Piccadily Agro Inds. Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 523
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SWOT Analysis of Piccadily Agro Inds. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piccadily Agro Inds. Ltd

Parent Company

Piccadily Agro Inds. Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Prominent sugar manufacturer in India

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Sugar industry in India

SWOT Analysis

Strengths

1. Expanded its business & set up a distillery unit with an installed capacity of 90 KLPD.

2. White crystal sugar with installed capacity of 2500 TCD along with in-house facilities for 6 MW Co-generation of power

3. Presence of temporary & cheap labor force during peak period ensures maximum profits

Weaknesses

1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Not announcing dividends due to expansion plans may reduce the investors’ confidence in the company

Opportunities

1. Decontrol of Sugar industry which is under discussion would improve the stability of the industry and will increase the profits of sugar companies

2. More expansion through tie-ups and acquisitions

Threats

1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor

Competition

Competitors

1. Eastern Sugar & Industries Ltd

2. Dharani Sugars and chemicals

3. Empee Sugars



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