Rajshree Sugars & Chemicals Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 870
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SWOT Analysis of Rajshree Sugars & Chemicals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rajshree Sugars & Chemicals Ltd

Parent Company

Rajshree Sugars & Chemicals Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

‘ Leadership, Vision and enterprise’

USP

One of the prominent sugar industry players

STP

Segment

Users of Sugar and related products

Target Group

Different brands for different segments

Positioning

Strong player in the Indian sugar distillery industry

SWOT Analysis

Strengths

1. In addition to catering to alcoholic beverage industry, Rajshree has ventured into the bio-fuels and petroleum sector

2. Good skilled workforce and streamlined operations

3. Has three modern sugarcane based integrated bio refinery complexes

4. Co-generation of electricity has lowered power costs

Weaknesses

1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the Sugar industry

2. Government raising the age limit on people consuming alcohol

3. High taxes on alcohol

Opportunities

1. A huge demand for ethanol after policy relaxation by government

2. Can expand its operations in North India

3.Increase exports

4.Increase share in regular segment

Threats

1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor

Competition

Competitors

1. Dollex Sugar Industry

2. SBEC Sugar Ltd.

3. Empee Sugars & Chemicals Ltd.


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