Riga Sugar Company Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 539
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SWOT Analysis of Riga Sugar Company Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Riga Sugar Company Ltd

Parent Company

Dhanuka Group

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of the prominent players in sugar and distillery industries

STP

Segment

Industrial users of Sugar and related products

Target Group

Sugar Brokers and Wholesalers

Positioning

Sugar industry in India

SWOT Analysis

Strengths

1. Good distribution and availability owing to distribution network

2. Co-generation of electricity has lowered power costs

3. The plant features technologically intensive effluent treatment and disposal system, conforming to the most stringent environment norms

4. Good skilled workforce and streamlined operations

Weaknesses

1. Over reliance on sugar products makes the company vulnerable to price fluctuation in the sugar industry

2. Government raising the age limit on people consuming alcohol

3. High taxes on alcohol

Opportunities

1. Huge demand for ethanol with policy relaxation by government

2. Can expand its operations in North India

3. Increase exports

4. Increase share in regular segment

Threats

1. Many domestic and international players entering the market

2. Stringent advertising norms

3. Increasing cost of labor

Competition

Competitors

1.Dollex Industries

2. Sakthi Sugars Limited

3. Empee Sugars and Chemicals Ltd.



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