Sanwaria Agro Oils Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 751
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SWOT Analysis of Sanwaria Agro Oils Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanwaria Agro Oils Ltd

Parent Company

Sanwaria Agro Oils Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

‘ An ever industry outperformer’

USP

Award winning soya bean processor in India

STP

Segment

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families

Positioning

Building trust through quality

SWOT Analysis

Strengths

1. The sales & profit of the company is also at constant move in upward direction which in turn have created a strong standing of Sanwaria Agro Oils in the Soya Industry

2. The company’s consistent move towards 'image building export orientation' would touch new heights & would reap the results in coming few years

4. One of the best refining capabilities, state of art technology, fully equipped modern laboratory

Weaknesses

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based

Opportunities

1. Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Threats

1.People moving away from oily food, by using less amount of oil
2.Low priced products pose a great threat
3.High level of competition

Competition

Competitors

1.Agro Tech foods
2. Mother Diary
3. Cargill India



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