Sita Shree Food Products Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 968
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SWOT Analysis of Sita Shree Food Products Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sita Shree Food Products Ltd

Parent Company

Sita Shree Food Products Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

‘ Your quality – Our commitment’

USP

Excellent quality products

STP

Segment

Food processing segment

Target Group

Households/restaurants/retail outlets

Positioning

Best quality foods

SWOT Analysis

Strengths

1. Production facility of the company has been certified for ISO 9001:2000 by TUV.

2. The quality assurance team has adopted strict standards at each stage of production to achieve better quality for Company’s end products.

3. Continuous investment in manpower, capacity increase and extended dealer network.

4. Has cutting edge technology for washing and cleaning wheat

Weaknesses

1. High raw material cost due to high quality

2. Drop in capacity utilization due to substantial capacity ramp-up

Opportunities

1. Increase profitability through changing sales mix
2. Focus on branding and yield improvement
3. Expand to other states and export to other countries

Threats

1. Unfavorable weather & harvesting conditions
2. Exchange rate fluctuations
3. Regulatory developments

Competition

Competitors

1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour



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