Super Bakers (India) Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 825
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SWOT Analysis of Super Bakers (India) Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super Bakers (India) Ltd

Parent Company

Super Bakers (India) Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Small Trusted Bakery

STP

Segment

People who like bakery products

Target Group

Middle and upper middle class urban families

Positioning

Small Trusted Bakery

SWOT Analysis

Strengths

1. The company has received ISO 9002 BVQI London certification for its quality management system.

Weaknesses

1. Limited number of stores mostly concentrated in North India
2. Strong competition from the unorganized sector also means limited market share

Opportunities

1. Increase its presence in international markets
2. Advertise itself on various platforms

3. Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.

Threats

1. Health consciousness amongst people
2. Increase in cost of raw materials
3. Inflation causing people to avoid unnecessary expenditure

4. Global economic instability and recession

Competition

Competitors

1.Lehar
2.Bikaji
3.Haldirams

4. Other local brands, sweet shops, bakeries, restaurants, etc.



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