Terai Tea Company Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 720

SWOT Analysis of Terai Tea Company Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Terai Tea Company Ltd

Parent Company

Terai Group of Companies


Food processing and products


Food and Beverages

Tagline/ Slogan



Reputed and trusted company



People looking to have excellent quality tea

Target Group

Wholesalers and Institutional buyers of Tea Products


Offering different blends of tea from North Bengal, Siliguri, etc.

SWOT Analysis


1. The Company is run by professionals having rich experience in various fields.

2. It also has a unique spectrum of offering in garment export, food processing, real estate development and steel industries along with other interest.

3. The relations of the group with their bankers are excellent


1. Highly fragmented market in India
2.It is labor-intensive industry and has associated issues like unorganized nature of small growers
3.Difficulties in introduction of mechanization of field operations due to topographical and quality limitations


1. Good awareness level world over as to the health attributes of tea leading to growing demand for good
2. Narrowing down of the gap between supply and demand due to increased growth rate of consumption in the major producing countries


1. Threat due to erratic climate and undistributed rains
2.Better developed packaging and bagging capacity of Sri Lanka
3. Low cost of production of teas from Kenya, Vietnam and Indonesia etc.



1. Tata Global Beverages Ltd
2. Warren Tea Ltd.

3. Arcuttipore Tea Co Ltd


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