Unique Organics Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 662
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SWOT Analysis of Unique Organics Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unique Organics Ltd

Parent Company

Unique Organics Ltd

Category

Food processing and products

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Into a wide range of products

STP

Segment

People looking for a good quality and healthy edible oils

Target Group

Health conscious, lower and middle class families

Positioning

Building trust through quality

SWOT Analysis

Strengths

1. Utmost nutritional value and long shelf life

2. One of the best refining capabilities, state of art technology, fully equipped modern laboratory

3. The Sales & profit of the company is also at constant move in upward direction which in turn have created a strong standing

Weaknesses

1. Less visibility and market share across country compared to competitors
2.No control on raw material prices as product is agro based

Opportunities

1. Product line extension in foods segment
2. Increasing health consciousness among people
3. Rise in purchasing power of people

Threats

1. People moving away from oily food, by using less amount of oil
2. Low priced products pose a great threat
3. High level of competition

Competition

Competitors

1. Agro Tech foods
2. Mother Diary
3. Cargill India



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