BCL Industries & Infrastructures Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 730
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SWOT Analysis of BCL Industries & Infrastructures Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCL Industries & Infrastructures Ltd

Parent Company

Mittal Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

High quality oil at affordable rates

STP

Segment

Households wanting edible oils

Target Group

Women who purchase grocery

Positioning

Best edible oil

SWOT Analysis

Strengths

1.The only company in India and the South Asian region that has a forward and backward integrated distillery plant

2. One of the largest vertically integrated edible oil complexes established in India

3.Big name in North India

4. Has won several awards for its rice bean production

Weaknesses

1. Limited market penetration in edible oil market

2.Low advertising and visibility

Opportunities

1.Sharp increase in demand for branded oil

2.Huge potential in rural market

3.Increase exports

Threats

1.Large number of national and international players

2.Highly competitive industry

Competition

Competitors

1. Sundrop

2. Dhara

3. Saffola

4. Fortune

5. Gemini



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