Hind Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 669
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SWOT Analysis of Hind Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hind Industries Ltd

Parent Company

Hind Industries Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Islamic Sharia guidelines of “Halal” method are followed in producing meat

STP

Segment

People consuming meat

Target Group

Restaurants and food outlets

Positioning

Highest quality HALAL

SWOT Analysis

Strengths

1.Hi-tech machinery and in-house R&D to produce highest quality HALAL

2.It is an ISO 9001:2000 certified company

3.It has support from the Government of Uttar Pradesh

4.It has approval for export of meat and meat products

Weaknesses

1.Less brand awareness

2. Strong competitors in the sector

Opportunities

1.In India ,industry  is growing consistently

2.Declining input prices for the poultry farms

3.Increasing non-veg consumption in India

Threats

1.Rising prices of poultry products may reduce demand

2.Recessionary trends affect the industry

3.Foreign exchange fluctuations

Competition

Competitors

1. Venky’s India Ltd.
2.Srinivasa Hatcheries
3.SKM EGG Products
4.Simran Farms



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