Neelamalai Agro Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 657
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SWOT Analysis of Neelamalai Agro Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neelamalai Agro Industries Ltd

Parent Company

Neelamalai Agro Industries Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Tea suiting everyone

STP

Segment

Anyone consuming tea

Target Group

Tea consumers coming from middle class

Positioning

Supplier of all kinds of tea from India

SWOT Analysis

Strengths

1.The company has long experience in producing tea

2.It has its presence in international market consisting of United States, Europe and Middle East

3.Has plantations in Nilgiris and thus cheap raw material is easily available

4. Strong presence in the tea industry with highly stream lined operations

Weaknesses

1. Intense competition means less market share and also has less visibility

2.Highly fragmented market in India

3.Highly labour intensive industry

Opportunities

1. Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Concentrate more on branding and advertisement

Threats

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Competition

Competitors

1.Tata Tea

2.Society

3.Waag bakri

4. Brooke Bond Lipton



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