Parry Agro Industries Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 874
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SWOT Analysis of Parry Agro Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parry Agro Industries Ltd

Parent Company

Murugappa Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

Parry Agro- A tradition of tea over five decades

USP

Tea suiting everyone

Product Portfolio

Brands

Parry Supreme

Attikunna

Deckiajuli

K-chai

STP

Segment

Tea producers

Target Group

Tea consumers from middle and upper class

Positioning

Tea to suit any taste, mood or occasion

SWOT Analysis

Strengths

1.The company accredited with a NABL certification, for chemical and microbial testing facilities

2.It has plantations in all tea producing areas

3.Products available in various packets

Weaknesses

1. Lot of competition means lesser market share compared to big brand names

2.Highly fragmented market in India

Opportunities

1. Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in other parts of India

4.Concentrate more on branding and advertisement

Threats

1. Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Competition

Competitors

1.Tata tea

2.Society

3.Waag Bakri

4. Brooke Bond Lipton



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