Sampre Nutritions Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 583
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SWOT Analysis of Sampre Nutritions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sampre Nutritions Ltd

Parent Company

Gurbani Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Innovative products in the confectionary range

Product Portfolio

Brands

Sampre Eclairs

Just Coffy

Creem Zone

STP

Segment

People consuming chocolates

Target Group

Children and adults liking confectionaries

Positioning

World class confectionery products

SWOT Analysis

Strengths

1. Strong clients like Perfetti, Cadbury, Himalaya, P&G, etc.

2.Excellent technology used in operations

3.Meeting consumer expectation about taste

4.First ISO and HACCP certified company in South-east Asia

Weaknesses

1.Competing with its own clients

2.Less brand awareness in India

3.Current products cannot compete in international market

Opportunities

1.Leverage current quality and superior service to reach global standards

2.Increas brand awareness in local market

3.Increase its presence in rural areas

Threats

1.Competitors products are perceived of better quality

2.Confectionary demand is decreasing

3.Foreign players are entering the market

Competition

Competitors

1.Perfetti

2.Parle

3.Ravalgaon



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