Sampre Nutritions Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 671
Advertisements

SWOT Analysis of Sampre Nutritions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sampre Nutritions Ltd

Parent Company

Gurbani Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Innovative products in the confectionary range

Product Portfolio

Brands

Sampre Eclairs

Just Coffy

Creem Zone

STP

Segment

People consuming chocolates

Target Group

Children and adults liking confectionaries

Positioning

World class confectionery products

SWOT Analysis

Strengths

1. Strong clients like Perfetti, Cadbury, Himalaya, P&G, etc.

2.Excellent technology used in operations

3.Meeting consumer expectation about taste

4.First ISO and HACCP certified company in South-east Asia

Weaknesses

1.Competing with its own clients

2.Less brand awareness in India

3.Current products cannot compete in international market

Opportunities

1.Leverage current quality and superior service to reach global standards

2.Increas brand awareness in local market

3.Increase its presence in rural areas

Threats

1.Competitors products are perceived of better quality

2.Confectionary demand is decreasing

3.Foreign players are entering the market

Competition

Competitors

1.Perfetti

2.Parle

3.Ravalgaon


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Sampre Nutritions Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: