Sunil Agro Foods Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2070
Advertisements

SWOT Analysis of Sunil Agro Foods Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunil Agro Foods Ltd

Parent Company

B. Shantilal Group

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Quality products customised as per the requirements

Product Portfolio

Brands

Sunil Maida

Sunil Sooji

Sunil Bran

Sunil Whole wheat atta

Baker Boy special bakery maida

STP

Segment

Restaurants, bakeries, confectionaries manufacturing companies, etc.

Target Group

High-end restaurants and big food processing companies

Positioning

High quality wheat products

SWOT Analysis

Strengths

1.The company’s marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage

2.Clients include Britannia industries, MTR Foods Limited, ITC Foods Limited, TTK Health Care, etc.

3.Main promoter has years of experience in marketing wheat products

4. High quality of the products and excellent packaging

Weaknesses

1.Presence only in south India especially in Karnataka

2.Caters only to corporate customers

3.Only produces wheat products

Opportunities

1.Increase its presence in other parts of India

2.Introduce wheat products directly for households

3.Introduce products in international market

Threats

1.Increase  in the use of multi-grain atta

2.well-known brands extending their products into this segment

Competition

Competitors

1. ADF Foods Ltd.

2.Aashirwaad Atta

3.Bambino Agro Industries



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.