Tasty Bite Eatables Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1481
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SWOT Analysis of Tasty Bite Eatables Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tasty Bite Eatables Ltd

Parent Company

Tasty Bite Eatables Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

Spice it Up

USP

Great Taste, Good Value and a Range of Cuisine

STP

Segment

People consuming ready to eat food packets in international market

Target Group

Upper- middle class and higher classes

Positioning

All Indian and Pan-Asian Cuisine

SWOT Analysis

Strengths

1.Strong distribution in North America and Australia

2.Products have no preservatives

3.Products require no refrigeration

4.Great taste and high shelf life

5.Products includes rices, main course and sauces

Weaknesses

1.Less brand awareness and low advertising in domestic market

2.Domestic customers include only quick service restaurants and corporate customers

Opportunities

1.Indian market in packaged food is growing at a brisk pace

2.Opportunity to act as substitute for people who don’t want to go to restaurants

3. Tie up with hotel chains and restaurants

Threats

1.Less barriers to entry

2. Growing Presence of strong competitors

3. Unfavorable govt policies and economic conditions

Competition

Competitors

1.ITC

2.MTR

3.Kohinoor Foods Ltd.



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