Umang Dairies Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1266
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SWOT Analysis of Umang Dairies Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Umang Dairies Ltd

Parent Company

Umang Dairies Ltd

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

High quality milk and milk products with high shelf life

Product Portfolio

Brands

Umang Skimmed Milk Powder

Milk Star Dairy Whiteners

White Magik Dairy Creamers

Pure Ghee

STP

Segment

People needing milk and milk products

Target Group

Upper- middle class and higher classes

Positioning

Low fat milk products

SWOT Analysis

Strengths

1.It is strategically located on the milk belt in North India

2. The first dairy plant from the private sector to have received ISO Certification

3.Market leader in dairy whitener segment

4. Extensive market coverage through distributors servicing all major potential areas

5.All products available in consumer and bulk packets

Weaknesses

1.Presence only in Northern and Central India

2.Highly fragmented market in India

3.Highly labour intensive industry

Opportunities

1.Increase its presence in other parts of India

2.Increase its exports

3.Concentrate on branding and advertising of pure ghee among restaurants and caterers

4.Develop the product flavoured milk

Threats

1.Increased competition in the sector

2.Strict regulations with regards to milk and milk processing companies

Competition

Competitors

1.Kwality Walls

2.Vadilal

3.Amul

4.Nestle


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