Weikfield Products Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1376
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SWOT Analysis of Weikfield Products Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weikfield Products Company India Private Limited

Logo

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Parent Company

Weikfield Products Company India Private Limited

Category

Food Processing

Sector

Foods and Beverages

Tagline/ Slogan

The taste that’s great

USP

Quality and reputation

STP

Segment

People consuming above  products and restaurants and small food outlets

Target Group

Vegetarian middle-class and upper middle class families

Positioning

Pure hygienic 100% vegetarian nutritious products

SWOT Analysis

Strengths

1.It has a network of 1,00,000 retail outlets across five continents

2.The company is focused on technology, innovative new products and growing markets

3.Products available in consumer packets and bulk packets

4.Only recycled paper is used in packaging

5.Champion in organic products

6. Wide product range like Weikfield custard, Dessert ingredients, Icing Powder, Sauces, condiments and pickles

Packaged fruits and vegetables, Cocoa powder, Organic Tea

Weaknesses

1.Products are available only for vegetarians

2.Non-vegatarians form a major chunk of consumers in US and Europe for whom there are no products

3.Less brand awareness and advertising in domestic market

Opportunities

1.Increase awareness for its dessert ingredients and cocoa powder in domestic market

2.Introduce non-vegetarian food packets in international market to increase sales

3.Introduce products in rural market

Threats

1.Many competitors coming up

2.Big brands entering the sector

3.Strict regulation with respect to international standards

Competition

Competitors

1.Amul

2.Nestle

3.Bird’s



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