Cafe Coffee Day SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 19118
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SWOT Analysis of Cafe Coffee Day with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Café Coffee Day (CCD)

Parent Company

Café Coffee Day (CCD)

Category

Coffee joints

Sector

Food Products

Tagline/ Slogan

A lot can happen over coffee

USP

Most recognizable and affordable brand in India

STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

India's favorite coffee shop, for the young and the young at heart

SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2.Huge young crowd as target group

3.Excellent ambience and service

4.Over 1000 outlets and 300,000 visitors per day

5. It produces/grows the coffee it serves hence reducing the cost.

Weaknesses

1. High competition in this segment

Opportunities

1.Introduce cheaper versions of coffee

2.Tap the smaller towns/cities

3. Merchandising.

4. Tie ups with other companies for promotion

Threats

1.Entry of foreign players like starbucks

2.Dependent on Govt commodity rates

3. Large unorganized market.

Competition

Competitors

1.Starbucks

2.Barista Lavazza

3.Mochas

4.Costa Coffee


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