Costa Coffee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 16009
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SWOT Analysis of Costa Coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Costa Coffee

Parent Company

Costa Coffee

Category

Coffee joints

Sector

Food Products

Tagline/ Slogan

We make it better

USP

Popular British coffee brand now going global with innovative products

STP

Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

The best coffee maker in the business

SWOT Analysis

Strengths

1.Excellent brand name and brand visibility

2. Wide range of products.

3. Reputation for value for money.

Weaknesses

1. Present in a limited number of countries

2. Very few number of stores

Opportunities

1. Taking over, merging, or forming strategic alliances with other coffee companies.

2. Expanding in various consumer markets such as in India and china.

3. Continuously expanding

Threats

1.Threat from existing coffee chains and fast food outlets

2. Intense price competition.

Competition

Competitors

1.Cafe Coffee Day

2.Barista Lavazza

3.Mochas

4.Starbucks


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