Center Fresh SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3219
Advertisements

SWOT Analysis of Center Fresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Centre Fresh

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness

USP

Liquid filled chewing gum

STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper class people

Positioning

Its taste keeps your tongue busy(Zabaan pe Lagaam)

SWOT Analysis

Strengths

1.Innovation(Liquid Filling)

2.Promotional tactics

3.Packaging

4.Quality

Weaknesses

1.Chewing gums are considered unhealthy by many people

2.Price constraint

Opportunities

1.Innovation within the brand(like more distinct flavors)

2.Sugar free products

Threats

1.Competition from international brand

2.Competition from domestic players

Competition

Competitors

1.Orbit Chewing gum

2.Big Babol


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.