Delmonte Ketchup SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2754
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SWOT Analysis of Delmonte Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delmonte Ketchups and Sauces

Parent Company

Delmonte

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Taste like never before

USP

New and different tasting ketchups

STP

Segment

People who want to add a taste with everything they have

Target Group

All age groups middle and upper class

Positioning

Tasty ketchup no one can resist

SWOT Analysis

Strengths

1.Good brand name

2.Good advertising

3.Good distribution in big cities

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.More advertising

2.Reach out to a bigger audience

Threats

1.Threat from existing brands and local competitors

Competition

Competitors

1.Kissan Ketchup

2.Heinz Ketchup


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