Delmonte Juice SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5464
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SWOT Analysis of Delmonte Juice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delmonte Juice

Parent Company

Delmonte

Category

Beverages

Sector

Food Products

Tagline/ Slogan

Taste like never before

USP

Fruit based health drink

STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Really tasty fruit juice

SWOT Analysis

Strengths

1.Excellent branding

2.Excellent distribution and availability

3. Popular Advertisement

Weaknesses

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Opportunities

1.Advertise more

2.Adventure into rural markets

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Onjus

2.Tropicana

3.Minute Maid

4.Dabur Real Juice


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