Heinz Tomato Ketchup SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6080
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SWOT Analysis of Heinz Tomato Ketchup with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Heinz Tomoto Ketchup

Parent Company

Heinz

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Redder Thicker Tastier; Good food everyday

USP

Heinz ketchup is one of the biggest brands in the world

STP

Segment

People who want to add a taste with everything they have

Target Group

All age groups middle and upper class

Positioning

Rich and tasty ketchup for everyone

SWOT Analysis

Strengths

1.Good brand name

2.Good advertising

3.Good distribution in big cities

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.More advertising

2.Reach out to a bigger audience

Threats

1.Threat from existing brands and local competitors

Competition

Competitors

1.Kissan Tomato Ketchup

2.Delmonte Ketchup


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