Glucon-D SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3863
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SWOT Analysis of Glucon-D with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Glucon-D

Parent Company

Heinz

Category

Beverages

Sector

Food Products

Tagline/ Slogan

Rehydrates fluids replenishes vital salts and recharges glucose; Sipkaro shakti bharo

USP

Leader amongst glucose based beverages

STP

Segment

Young sporty people looking for an energetic drink

Target Group

All age groups Lower, middle class people

Positioning

Beverage for instant energy & rejuvenation

SWOT Analysis

Strengths

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

4.High brand loyalty and top of the mind recall

Weaknesses

1.Not good for diabetic patients

Opportunities

1.Leverage successful brand

2.Advertise more

3.Buy out competition

Threats

1.Threat from locally made glucose

Competition

Competitors

1.Dabur Glucose D

2.Gatorade



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