Complan SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7892
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SWOT Analysis of Complan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Complan

Parent Company

Heinz

Category

Beverages

Sector

Food Products

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday

USP

Chocolate beverage food drink

STP

Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

The COMplete PLANned Food for growing children

SWOT Analysis

Strengths

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Long Term association with many markets like India.

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

Threats

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk

Competition

Competitors

1.Milo

2.Horlicks

3.Boost

4.Bournvita

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