Toblerone SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7242
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SWOT Analysis of Toblerone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toblerone

Parent Company

Kraft Foods

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Lose yourself in the toblerone triangle

USP

Pyramid shaped honey and almond nougat Swiss chocolate

STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Premium global chocolate brand with a pyramid shape

SWOT Analysis

Strengths

1.Excellent brand name

2.High brand loyalty

3.Great taste and packaging

4.Highly regarded as a global chocolate brand

5.Unique Shape and packaging which makes toblerone stand out

Weaknesses

1.Expensive chocolate

2.Not many varieties

Opportunities

1.Tap growing cities and retail chains in developing countries

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1.Lindt

2.Ghirardelli

3.Ferrero Rocher



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