Toblerone SWOT Analysis
Toblerone is one of the leading brands in the food & beverages sector. Toblerone SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Toblerone:
Quick Glance:
Toblerone Strengths
- Excellent brand name
- High brand loyalty
- Great taste and packaging
- Highly regarded as a global chocolate brand
- Unique Shape and packaging which makes toblerone stand out
Above are the strengths in the SWOT Analysis of Toblerone. The strengths of Toblerone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toblerone Weaknesses
- Expensive chocolate
- Not many varieties
These were the weaknesses in the Toblerone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Toblerone Opportunities
- Tap growing cities and retail chains in developing countries
- Have more variety and smaller gift packages
Above we covered the opportunities in Toblerone SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Toblerone Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Toblerone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Toblerone SWOT analysis.
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About Toblerone
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Toblerone Overview | |
|---|---|
| Parent Company |
Kraft Foods |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Lose yourself in the toblerone triangle |
| USP |
Pyramid shaped honey and almond nougat Swiss chocolate |
| Toblerone STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Premium global chocolate brand with a pyramid shape |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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