Big Babol SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3399
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SWOT Analysis of Big Babol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Babol

Parent Company

Perfetti van Melle

Category

Chewing Gum

Sector

Food Products

Tagline/ Slogan

Bade Kaam ki Cheez

USP

Soft chewy sweet flavored gum

STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper class people

Positioning

Fun filled chewing gum for fun loving children

SWOT Analysis

Strengths

1.One of the major bubble gum brands in India and popular globally

2.With Perfettis distribution, its available in over 120 countries

3.Attractive Packaging to attract children

4.High Quality product which is priced relatively low

5 Flavors like Decision Gum

Weaknesses

1.Is able to target only kids hence limited segment
2. Market penetration in rural areas is limited

Opportunities

1.Innovation within the brand

2.Sugar free products
3. Tie-ups with hotels, restaurants etc

Threats

1.Competition from other international brands

2.Competition from domestic and local manufacturers

3.Bubble Gums are considered childish these days and people are moving on to more gums like Orbit

Competition

Competitors

1.Orbit Chewing gum

2.Center Fresh

3.Fusion Gum


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