Orbit Chewing Gum SWOT Analysis, USP & Competitors

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SWOT Analysis of Orbit Chewing Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orbit Chewing Gum

Parent Company

Mars

Category

Chewing Gum

Sector

Food Products

Tagline/ Slogan

A good clean feeling no matter what

USP

Global popular chewing brand

STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper class people

Positioning

Chewing gum for whitening teeth

SWOT Analysis

Strengths

1.Popular brand name

2.Great taste and packaging

3.Easily available

4.Promoted as a healthy gum, can improve your dental hygiene and health

Weaknesses

1.People believe chewing gum not good for health

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

3.More Shelf Space

Threats

1.Other competing gum brands

Competition

Competitors

1.Happydent

2.Big Babol

3.Center Fresh


The table above concludes the Orbit Chewing Gum SWOT analysis along with its marketing strategy and brand parameters.

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