Snickers SWOT Analysis
Snickers is one of the leading brands in the food & beverages sector. Snickers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Snickers:
Quick Glance:
Snickers Strengths
- Popular brand name
- Great taste and packaging
- Sponsor of global football and other sports teams
- Perceived as Health Bar
Above are the strengths in the SWOT Analysis of Snickers. The strengths of Snickers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Snickers Weaknesses
- Low advertising
- Not easily available in Asian markets
- Peanut flavor not popular in many markets
These were the weaknesses in the Snickers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Snickers Opportunities
- Tap growing cities and retail chains
- Have more variety and smaller gift packages like Cadbury Dairy Milk
Above we covered the opportunities in Snickers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Snickers Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Snickers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Snickers SWOT analysis.
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About Snickers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Snickers Overview | |
|---|---|
| Parent Company |
Mars |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Get some nuts; Hunger bajaye chaar to snickers khol yaar |
| USP |
Chocolates with real nuts |
| Snickers STP | |
| Segmentation |
Sporty people looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Chocolate for sporty people |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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