Snickers SWOT Analysis, USP & Competitors

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SWOT Analysis of Snickers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Snickers

Parent Company

Mars

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Get some nuts; Hunger bajaye chaar to snickers khol yaar

USP

Chocolates with real nuts

STP

Segment

Sporty people looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Chocolate for sporty people

SWOT Analysis

Strengths

1.Popular brand name

2.Great taste and packaging

3.Sponsor of global football and other sports teams

4.Perceived as Health Bar

Weaknesses

1.Low advertising

2.Not easily available in Asian markets

3.Peanut flavor not popular in many markets

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages like Cadbury Dairy Milk

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1.Cadbury's 5 Star

2.Mars

3.Bar One

4.Bounty


The table above concludes the Snickers SWOT analysis along with its marketing strategy and brand parameters.

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