Tic Tac SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4395
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SWOT Analysis of Tic Tac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tic Tac

Parent Company

Ferrero

Category

Mint/Mouth Freshner

Sector

Food Products

Tagline/ Slogan

The 1½ Calorie Breath Mint; Refreshment to be shared

USP

Sweet mint tablets

STP

Segment

People looking to have sweet after mint

Target Group

Youth from middle and upper class

Positioning

Low calorie mint for everyone

SWOT Analysis

Strengths

1.Good packaging and advertising

2.Good taste

Weaknesses

1.Too sweet

2.Not too many flavors

Opportunities

1.Introduce newer flavors

2.Tap growing markets

Threats

1.Threat from local candies

2.Threat from chocolates

Competition

Competitors

1.Mentos

2.Mint-O

3.Nestle Polo


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