Foods & Inns Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1133
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SWOT Analysis of Foods & Inns Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Foods & Inns Ltd

Parent Company

Foods & Inns Ltd

Category

Food processing and products

Sector

Foods and Beverages

Tagline/ Slogan

We add quality to quality

USP

Wide range of processed tropical fruits

STP

Segment

All users of processed fruits and vegetables

Target Group

Domestic as well as export markets

Positioning

Premium varieties of fruits and Vegetables

SWOT Analysis

Strengths

1. The   Company   operates  from  seven processing   units strategically  located  near  the  fruit and  vegetable  growing  areas
2. It is the first company in India to export egg powder and has obtained repeat orders for the same
3.  The company exports its products in industrial and consumer packs to the UK, Kuwait, Saudi Arabia, Yemen, Japan, Germany and West Asia
4. International Quality Management Certifications for both  products  and processing units

5. Manufacturing facilities are managed by an expert team of food technologists

Weaknesses

1. Over dependence on sale of Mango products, which is seasonal in nature
2. No sales & distribution network for the international market

Opportunities

1. Enhancing quality standards and focus on new Product Development
2. Creating, establishing and enhancing presence in newer markets
3. Operational efficiency can be increased by utilizing existing infrastructure

Threats

1. Intense competition from other export players in the international market, especially from China

2. Continuing losses may reduce the investors’ confidence in the long run and will increase the cost of capital for the company

3. Rising price of Raw Materials & equipment and high dependence on government regulations

Competition

Competitors

  1. Flex Foods Ltd.
  2. Hatsun Agro Products Ltd.
  3. NHC Foods Ltd.
  4. SKM Egg Products Export (India) Ltd.
  5. SYP Agro Foods Ltd.



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