Sampriti SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1640
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SWOT Analysis of Sampriti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sampriti

Parent Company

Heinz

Category

Cooking oil/Ghee

Sector

Food Products

Tagline/ Slogan

Mahek bhara swaad

USP

Made from backward integrated process of procuring milk directly from farmers

STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Great smell as well as taste

SWOT Analysis

Strengths

1. Dominant player of edible oil in North India

2.Uses health platform

Weaknesses

1. Limited market penetration in edible oil market

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Competition

Competitors

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola



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