Lindt SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 10128
Advertisements

SWOT Analysis of Lindt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lindt Chocolates

Parent Company

Lindt

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Master Swiss Chocolatier since 1845

USP

Finest cocoa used for preparing finest chocolates

STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Best chocolate maker with best cocoa and ingredients used

SWOT Analysis

Strengths

1.Global brand ambassador

2.Excellent brand name and brand presence

3.High brand loyalty

4.Great taste and packaging

4.Highly regarded as a global chocolate brand

Weaknesses

1.Expensive chocolates

2.Not easily available

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1.Toblerone

2.Ghirardelli

3.Ferrero Rocher



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.