AmBev SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1349
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SWOT Analysis of AmBev with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Beverage Co

Parent Company

American Beverage Corporation

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

Companhia de Bebidas das Américas ("Americas' Beverage Company" )

USP

It is the biggest brewery in Latin America and the fifth in the world.

STP

Segment

Food and beverages

Target Group

Kids, ladies and men from the upper middle class

Positioning

(AMBEV) Natural fruit juices, Beer and Soda company

Product Portfolio

Brands

1. Big Hug

2. Budweiser

3. Antartica

4. Guzzler

5. Teem

6. Caracu Daily'S Cocktails

7. Fusion

8. Brahma

9. Little Hug

10. Stella Artois

11. Bohemai

SWOT Analysis

Strengths

1. Monopoly in Brazil and South America (Beer market)

2. Lot differentiated products not meant for just specific age groups. Serves to all.
3. Continuous innovation with products like: H2OH! And Guarah.

4. Maintains state-of-the-art manufacturing including bottle blow molding expertise.

5. Strong brand presence through good advertising

Weaknesses

1. Limited to a few product categories and low global brand awareness

2. Low switching cost for consumers due to presence of multiple options in the market.

Opportunities

1.  Diversification into more brands (Adult sports drink)

2.  More experimenting with seasonal variants, packaging and innovation.

Threats

1. Big foreign companies entering the market.
2. Other Substituents like carbonated/soft drinks penetrating the market.

3. Maintaining compliance with different government regulations and norms in different countries can lead to constant change in product features (non-standardization).

Competition

Competitors

1.  SABMiller Plc

2. Heineken NV



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