Barton Brands SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 951
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SWOT Analysis of Barton Brands with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barton Canada Ltd

Parent Company

Sazerac Company

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

Barton Brands, Ltd

USP

Whole range of Bourbons, Whisky, Gin rum, scotch, Tequila, Schnapps and Vodka.

STP

Segment

Beverages

Target Group

Individuals above 21 years of age (exception: schnapps)

Positioning

Reasonably priced spirits

Product Portfolio

Brands

1. 1792 Ridgemont Reserve

2. Kentucky Tavern

3. Very Old Barton Bourbon

4. Old Thompson American Whiskey

5. 99 line of schnapps

6. Fleischmann's Vodka

7. Kentucky Gentleman

8. Barton Gin

9. Monte Alban

SWOT Analysis

Strengths

1. Established flagship products like Old Thompson.
2. Bought out by Alcohol beverage giant The Sazerac Company. The largest distilling company in the United States.

3. Network of regionally strong, popular-priced brands that are in demand by large segments of consumers.

4. Market insights to bring brands to consumers around the world while continuing its radiant record of expansion.

5. Good brand presence and stable financial position

Weaknesses

1.The company stated that the main focus of its business is bourbon. High dependence on single product.

2. Global market share is limited as compares to leading beverage brands

Opportunities

1. The company publishes a Sazerac recipe and produces Peychaud's Bitters named after Peychaud, which is an essential ingredient in the Sazerac cocktail. It can market its cocktail recipe and explore revenue aspects in the field like chain of signature Cocktail bars.

2. More penetration in global markets

3. Acquisition of smaller players

Threats

1. Existence of other competing distilleries like Constellations Brands and Brown Forman Corp.

2. Maintaining compliance with different government regulations and norms in different countries can lead to constant change in product features (non-standardization).

3. Changing economic scenarios

Competition

Competitors

1. Allied Domecq
2. Constellation Brands, Inc
3. Diageo plc



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