Beringer Wine SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1647
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SWOT Analysis of Beringer Wine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beringer Wine Estates Holdings Inc

Parent Company

Treasury Wine Estates

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

BERINGER is:  A California winemaker ; 7 Winemakers in 138 Years; A Relentless Pioneer ; Built on Heritage

USP

Classic wines from Napa’s finest appellations and Beringer’s exceptional collection of vineyards.

STP

Segment

Rural and Urban seeking beverages

Target Group

Wine enthusiasts, A Class with a taste for wine.

Positioning

A winemaking legacy of more than 130 years is reflected in an acclaimed portfolio of wines which are collected worldwide.

SWOT Analysis

Strengths

1. Beringer has been Napa Valley’s benchmark producer since its establishment in 1876.
2.  A winemaking legacy is reflected in an acclaimed portfolio of wines which are collected worldwide.

3. Exemplary standard of quality and consistency.

4. Capital Extensive Business. Large assets of Vineyards.

5. Frequently ranked amongst the best wines by Wine Spectator and other forums.

6. Backed by Treasury Wine Estates (Globally the company manages over 12,000 hectares of vineyards with 4,000 employees in 12 countries).

7. The oldest continuously operating winery in the Napa Valley. The winery is on the National Register of Historic Places as a Historic District.

Weaknesses

1. Operations restricted to parts of North and South America.
2. Vineyards prone to Natural calamities like Cyclones impacts business.

Opportunities

1.  Business expansion into other continents apart from America.

2.  Emphasis on Promotion of wine consumption for growth.

Threats

1 Coming up of highly automated vineyard wine making mechanisms that are challenging their existence.
2. Less growth in the wine market compared to shift towards Beer and other beverages.

3. Maintaining compliance with different government regulations and norms in different countries can lead to constant change in product features (non-standardization).

Competition

Competitors

1. Sbragia Family Vineyards
2. Stags' Leap Winery
3. St-Clement



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