Brown Forman Corp SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2128
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SWOT Analysis of Brown Forman Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brown Forman Corp

Parent Company

Brown-Forman

Category

Beverage (Alcoholic)

Sector

Food and Beverages

Tagline/ Slogan

We enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations.

USP

One of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies.

STP

Segment

Premium (Elite) beverages

Target Group

Above 21 years of age rich and affluent class

Positioning

A company with a portfolio of 25 finest brands of wines and spirits, globally.

SWOT Analysis

Strengths

1.  Serves to global market with presence in 135 countries.
2.  25 big and established brands in the portfolio.
3.  Strong financial and political status quo in the industry.
4.  Strong customer equity due to presence since 1870

5. The brand is well established in the industry

Weaknesses

1. Industry dependence on changing government policies and tax slabs
2. Doesn’t have products targeting the youth (large consumption base)

Opportunities

1.  Diversification into Beer production

2. Expansion into other profitable countries.
3. Developing markets in the foreign countries.

4. Have single brands in champagne and wine sector. More brands can be introduced.

Threats

1. Presence of other global big players in wines and spirits industry.
2. Rise of non-alcoholic, soft drink giants Pepsi co, Coca cola,etc.

3. Maintaining compliance with different government regulations and norms in different countries can lead to constant change in product features (non-standardization).

Competition

Competitors

1.  Allied Domecq, UK
2. Constellation Brands, Inc
3. Diageo plc, UK

4. Pernod Ricard, France



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