Jones Soda Co. SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2158
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SWOT Analysis of Jones Soda Co. with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jones Soda Co.

Parent Company

Jones Soda Co

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

Run with the little guy... create some change.

USP

Well-respected national beverage brand.

STP

Segment

Urban people seeking beverages

Target Group

Youth (teens and twenties)

Positioning

Cool drinks (Customer centric)

SWOT Analysis

Strengths

1. Unique marketing initiatives in its strategy.

2. Constant customer interaction through various channels

3. Responsive brand and has a cult following.

4. Innovative Flavors and product portfolio like Slim & Sugar free, Whoopass, GABA etc

5. Social Campaigns. Green Initiatives.

6. Brand recognition is high is the areas it is present

Weaknesses

1. Limited products in the portfolio especially in the global market

2. Small brand and still in the phase of expansion.

Opportunities

1. Emphasis on marketing for Jones gears and merchandise to promote and develop that as another business avenue.

2. Expansion into more geographical areas.

Threats

1. Dominance of giants like Pepsi and Coca Cola can crush its market.
2. Health consciousness amongst people can take a toll on its aerated drinks and food markets.

3. Other substituents like flavored water and fruit beverages are eating up the market share.

Competition

Competitors

1. PepsiCo

2. Coca-Cola

 


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