Boag's Brewery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 640
Advertisements

SWOT Analysis of Boag's Brewery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boag's Brewery

Parent Company

Lion Nathan

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Brewing Tasmania’s finest since 1881

USP

Noted for their quality and style, finest quality ingredients

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Men, above the legal age, who prioritise high quality

Positioning

High quality premium beer with several variants

SWOT Analysis

Strengths

1. Fierce loyalty among residents of northern Tasmania towards the brand
2. Boag’s centre for brewery lovers (Boag’s Brewery) holds functions for special occasions
3. Competitively priced
4. Strong advertising and marketing campaigns

5. The brand also promoted a boags house for beer which is widely recognised

Weaknesses

1. High distribution costs as the company only brews in Tasmania
2. Since they source all their ingredients locally, they are highly susceptible to changes in prices of raw materials
3. Saturation and low growth in mature beer markets of Australia, US

Opportunities

1. Expansion into emerging markets like Asia by establishing breweries etc.
2. To introduce a line of low calorie beers
3. Acquire smaller companies to establish brand

Threats

1. Increase in perception that beer is unhealthy compared to wine and other alcoholic beverages
2. Trend for micro-breweries, handcrafted and specific beers
3. Rising popularity of Tasmanian wines in comparison to beer

Competition

Competitors

1. Cascade
2. Seven Sheds
3. Iron House Brewery

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.