Molson Coors Brewing Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2342
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SWOT Analysis of Molson Coors Brewing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Molson Coors Brewing Company

Parent Company

Molson Coors Brewing Company

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

It’s the right beer now!

USP

Continuous innovation in the brewing process

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Young adults, above the legal drinking age

Positioning

Premium high quality beer brewed with the latest technology

SWOT Analysis

Strengths

1. World’s seventh largest brewer by volume
2. Loyalty among customers as the company has been in existence for over 350 years
3.Driven by innovation in brewing technology
4. Large portfolio with over 100 beer brands

5. Strong advertising and branding through TVCs

6. The brand was also promoted through sponsorship of hockey events

Weaknesses

1. Reliance on power brands is a concern
2. Susceptibility to changes in commodity prices like aluminium etc
3. Dominance in mature beer markets like US, UK but weak presence in emerging markets

Opportunities

1. Introduce a line of organic beer, gluten-free beer
2.Expansion into other alcoholic beverages to reduce risk/dependence on beer sales
3. Expansion into the emerging Asian beer market

Threats

1. Price wars among different brewers
2. Negative perception that beer is not as healthy as other alcoholic beverages like wine
3.Growth in popularity of craft beer

Competition

Competitors

1. Anheuser-Busch
2. Boston Beer Co.
3. Pabst Brewing

 


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