Natrona Bottling SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 524
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SWOT Analysis of Natrona Bottling with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Natrona Bottling Company

Parent Company

Natrona Bottling Company

Category

Beverage

Sector

Food and Beverage

Tagline/ Slogan

A flavour for every taste

USP

High quality locally crafted product

STP

Segment

Anyone who consumes non-alcoholic carbonated beverages

Target Group

All age groups, from kids to adults

Positioning

Individually manufactured product with great taste

SWOT Analysis

Strengths

1. Large variety in flavours available
2. High quality taste due to 100% cane sugar usage
3. Innovative ‘pinpoint carbonation’ technique
4. Brand loyalty among customers as the company has been there since 1904

5. The company promoted brand Red Ribbon is also popular in local regions

Weaknesses

1. Lack of latest technology
2. Lack of an expansive distribution network
3. Unavailability of different SKUs
4.Lack of adequate marketing and advertising

Opportunities

1. Expand its product portfolio to include flavoured waters etc.
2. To branch out into vending machines, canned soda etc
3. To expand geographically

Threats

1. Emergence of healthy beverage options like functional water, juices etc.
2. Emergence of soda fountains as a more convenient option than bottled soda
3. Increasing health awareness among customers

Competition

Competitors

1. Coca Cola
2. Sodastream
3. Dr. Pepper
4. Pepsi

 


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