Back Yard Burgers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 924
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SWOT Analysis of Back Yard Burgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Back Yard Burgers

Parent Company

BBAC, LLC

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Grills on the go

USP

Known for its 100% Black Angus Beef patties

STP

Segment

Burger and Sandwich Segment

Target Group

Middle and upper class

Positioning

Big and bold flame-grilled homemade burgers

SWOT Analysis

Strengths

1. High focus on product quality and operational efficiency
2. ‘Grills On The Go’, catering services with on location grills
3. High product customization with made to order services
4. Both drive-through and indoor seating restaurants, ‘fast-casual’

5. Interactive site for nutrition calculation

Weaknesses

1. Limited vegetarian product offerings
2. Catering services present only in specific states
3. Market share is limited owing to tremendous competition

Opportunities

1. Scope of international expansion
2. Opportunity to meet vegan demand with products like ‘vegetarian garden burger’
3. Expansion via franchisee & catering services to other states in USA

Threats

1. High competition for national burger chains
2. Changing customer preferences towards low calorie food items
3. Recent vegan movement in USA

Competition

Competitors

1. Burger King
2. McDonald’s
3. Wendy’s

 


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