Javo Beverage Co Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 715
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SWOT Analysis of Javo Beverage Co Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Javo Beverage Co Inc

Parent Company

Coffee Holdings

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

We’re brewing fresh coffee and tea ideas everyday.

USP

Freshly brewed with rich and concentrated flavor.

STP

Segment

Beverages for youngsters

Target Group

Young adults

Positioning

Company that markets coffee and tea concentrates, drink mixes, iced and hot ready-to-drink beverages, and flavor and dispenser systems

SWOT Analysis

Strengths

1. Javo's line of "bag-in-a-box" products that allows restaurants, hotels, and hospitals to offer fresh-tasting coffee without having to do any actual brewing.
2. Makes and markets specialized segment products (strong focus).

3. Quality research and development in the field.

4. Good presence of the brand during its peak

Weaknesses

1. Underwent bankruptcy in 2011.
2. Small company compared to other players in the market like Nestle and Mondelez.

3. Limited products in the basket.

Opportunities

1. Great scope of Innovation in the FMCG goods through marketing.
2. Diversification into related beverage products which wouldn’t add much cost.

Threats

1. Being crushed under dominance of profitable FMCG giants.

2. Loss of customers due to market capture by the aerated drinks, Juices and other products in the beverage segment.

Competition

Competitors

1. Green Mountain Coffee

2. Mondelez International

3. Nestlé

 


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