SWOT Analysis of Franciscan Vineyards Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Franciscan Vineyards Inc.
Constellation Brands Inc.
Food and Beverages
The taste of true character
Handcrafted wines with distinct personality that speaks fluently in every glass.
Blend of old world crafts, new world vision and modern finesse to create wines of refreshing character and bold expression.
1. Located in California's famed Napa Valley which gives it geographic advantage 2. Winery is owned and supported by spirits giant Constellation Brands.
3. Less automation and more hand crafting practices to come up with custom blends up.
4. Special emphasis on sustainability practices and environment friendly measures.
1. Relatively new into the wine business in the Napa Valley region with only around 35-40 years of operation. (1970s) 2. Small firm with only around 240 acres of vineyards.
3. Serves just a few traditional fine red and white wines.
1. Bought by Constellation brands but growing by managing operations of other wineries under the parent company like the Ravenswood and others. 2. Achieving economies of scope by serving bigger markets in USA itself.
1. Just a small brand under Constellation which has a chain of others brands performing exceptionally well. So needs to contribute to justify its existence. 2. No point of differentiation in the highly competitive Napa Valley can lead to loss of identity.
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