Constellation Brands SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1851
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SWOT Analysis of Constellation Brands with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Constellation Brands

Parent Company

Constellation Brands, Inc

Category

Beverage

Sector

Food and Beverages

Tagline/ Slogan

Here’s to great wines; Here’s to great brands; Here’s to great people;

USP

Whether celebrating big moments or enjoying quiet ones, Constellation Brands offers premium wine, beer and spirits to elevate life at every occasion.

STP

Segment

Premium food and beverages

Target Group

Varied group of alcohol consumers.

Positioning

Publicly traded drinks company with brands in wine, beer and spirits.

SWOT Analysis

Strengths

1. An S&P 500 Index and Fortune 1000 company with more than 100 brands in wine, beer and spirits.
2. Presence across all segments of the beverage alcohol industry through internal expansion and by acquisitions.

3. It is a top premium wine producer in the world

4. A top multi-category beverage alcohol company in the U.S.

5. TOp 3 beer company in the U.S.

6. Leading wine company in Canada and NewZealand

7. Over 4000 people are employed with the company

8. Sales in approximately 100 countries and operations in approximately 40 facilities.

Weaknesses

1. Unawareness led Involvement in wine frauds led to brand image dilution.
2. Market yet not developed in big consumer base countries of Asia hence limited market share

Opportunities

1. U.S. beer business acquisition is driving significant increase in sales and earnings. Encouraging development of new brand extensions and innovations.
2. Expansion into Asia-Pacific markets

Threats

1. Accused in multiple cases involving fraud, tax irregularities, stock inflation, etc.
2. Inorganic expansion through acquisitions can lead to ineffectiveness in operations due to management mismatch.

3. Maintaining compliance with different government regulations and norms in different countries can lead to change in product features across countries (non-standardization).

Competition

Competitors

1. Diageo plc

2. E. & J. Gallo Winery

3. Heineken NV

4. SABMiller plc

5. Molson Coors Brewing

 


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