Brown Brothers Milawa Vineyard SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1040
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SWOT Analysis of Brown Brothers Milawa Vineyard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brown Brothers Milawa Vineyard

Parent Company

Brown Brothers

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Nothing but the wine; We’re a curious bunch

USP

Reputation as varietal wine specialists and winemaking innovators

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume wine (especially young women)

Positioning

High quality hand crafted wines

SWOT Analysis

Strengths

1. Well established reputation as the company has been in existence for over a century
2. Well diversified portfolio with over 60 different offerings
3. Known to experiment with unique and innovative grape varieties
4. Member of Australia’s First Families of Wine

5. The products include Tarrango, Orange Muscat & Flora, Cienna, Dolcetto & Syrah, Spatlese Lexia, Shiraz

Weaknesses

1. Its atypical flavors make it less popular among the conventional wine drinkers
2. Due to high dependency on local produce, high susceptibility to local weather and labor market conditions
3. Lack of presence in the matured US market

Opportunities

1. Comprehensive and integrated advertising and marketing of its products
2. Establishing vineyards outside of Australia which will assist in expansion into emerging markets
3. Build on the current perception of wine being healthier than other alcoholic beverages

Threats

1. Oversupply of wine and wine grapes in the Australian market
2. Rising competition from new low-cost wine manufacturers
3. Expansion of competitors into sweet and fruity wines

Competition

Competitors

1. Angove Family Winemakers
2. Peter Lehmann Wines
3. Andrew Peace Wines

 


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