Goodman Fielder SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1482
Advertisements

SWOT Analysis of Goodman Fielder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goodman Fielder

Parent Company

Goodman Fielder

Category

Food

Sector

Food and Beverages

Tagline/ Slogan

Your food deserves praise; Do the lunchbox switcheroo

USP

Several well-known brands in the product portfolio

STP

Segment

Anyone who consumes bakery , dairy and associated products

Target Group

Families, mothers and young kids

Positioning

Healthy, high quality and tasty products

SWOT Analysis

Strengths

1. Stands no. 1 or no.2 in all major product categories
2. Well established and expansive distribution network
3. Diversified product portfolio which marks its presence in all three meals of the day
4. An aggressive and effective marketing campaign

5. The company had 28 major brands, with over 1,000 lines in 23 markets

Weaknesses

1. Lack of presence in emerging markets like Asia etc.
2. Market share is limited due to intense competition

Opportunities

1. Further expansion into the frozen foods line
2. Expansion into small specialized bakeries serving only Goodman Fielder products
3. Strategic acquisitions to strengthen its position in certain product lines

Threats

1. Increased health awareness among consumers sand aversion to processed products
2. Emergence of small customized patisseries and bakeries
3. Emergence of healthy options in almost all processed foods categories

Competition

Competitors

1. National Foods Ltd.
2. George Weston Foods Ltd.
3. Nestle Australia Ltd.

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.