International Beverage Holdings Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 645

SWOT Analysis of International Beverage Holdings Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Beverage Holdings Ltd

Parent Company

Thai Beverage




Food and Beverages

Tagline/ Slogan

Uniquely Songkran (Chang beer)


Develops distinctive and premium local brands for global growth



Anyone who consumes alcoholic beverages

Target Group

All age groups above the legal age of drinking, especially young adults


Locally developed premium alcohol

SWOT Analysis


1. Strong presence in over 85 global markets
2. Single malt Scotch whisky Old Pulteney has been voted the ‘World Whisky of the Year’
3. Unique brands due to high emphasis on local tastes
4. One of the few companies that produce both alcoholic and non-alcoholic beverages


1. Strong workforce and a limited market share compared to global giants
2. Dominance of Thai and Chinese flavours in its portfolio restricts the range of customers


1. To further expand the non-alcoholic beverage line to develop into an integrated beverages company
2. Introduction of a line of low calorie alcoholic beverages
3. Introduction of a line of ‘mixers’ to merge its two beverage lines


1. Excessive regulations while entering into emerging markets
2. Health concerns associated with consumption of certain alcoholic beverages like beer etc
3. Intense competition from well established players in the non-alcoholic beverages category



1. Bell’s
2. Label 5
3. Anheuser-Busch



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