International Beverage Holdings Ltd SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 752
SWOT Analysis of International Beverage Holdings Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
International Beverage Holdings Ltd
Food and Beverages
Uniquely Songkran (Chang beer)
Develops distinctive and premium local brands for global growth
Anyone who consumes alcoholic beverages
All age groups above the legal age of drinking, especially young adults
Locally developed premium alcohol
1. Strong presence in over 85 global markets 2. Single malt Scotch whisky Old Pulteney has been voted the ‘World Whisky of the Year’ 3. Unique brands due to high emphasis on local tastes 4. One of the few companies that produce both alcoholic and non-alcoholic beverages
1. Strong workforce and a limited market share compared to global giants 2. Dominance of Thai and Chinese flavours in its portfolio restricts the range of customers
1. To further expand the non-alcoholic beverage line to develop into an integrated beverages company 2. Introduction of a line of low calorie alcoholic beverages 3. Introduction of a line of ‘mixers’ to merge its two beverage lines
1. Excessive regulations while entering into emerging markets 2. Health concerns associated with consumption of certain alcoholic beverages like beer etc 3. Intense competition from well established players in the non-alcoholic beverages category
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