International Beverage Holdings Ltd SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 674
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SWOT Analysis of International Beverage Holdings Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Beverage Holdings Ltd

Parent Company

Thai Beverage

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Uniquely Songkran (Chang beer)

USP

Develops distinctive and premium local brands for global growth

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

All age groups above the legal age of drinking, especially young adults

Positioning

Locally developed premium alcohol

SWOT Analysis

Strengths

1. Strong presence in over 85 global markets
2. Single malt Scotch whisky Old Pulteney has been voted the ‘World Whisky of the Year’
3. Unique brands due to high emphasis on local tastes
4. One of the few companies that produce both alcoholic and non-alcoholic beverages

Weaknesses

1. Strong workforce and a limited market share compared to global giants
2. Dominance of Thai and Chinese flavours in its portfolio restricts the range of customers

Opportunities

1. To further expand the non-alcoholic beverage line to develop into an integrated beverages company
2. Introduction of a line of low calorie alcoholic beverages
3. Introduction of a line of ‘mixers’ to merge its two beverage lines

Threats

1. Excessive regulations while entering into emerging markets
2. Health concerns associated with consumption of certain alcoholic beverages like beer etc
3. Intense competition from well established players in the non-alcoholic beverages category

Competition

Competitors

1. Bell’s
2. Label 5
3. Anheuser-Busch

 


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