Mondavi Robert Corp SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1314
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SWOT Analysis of Mondavi Robert Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mondavi Robert Corp

Parent Company

Mondavi Robert Corp

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

A Family of Wines

USP

Producers of some of the finest Cabernet Sauvignon wines in the world

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume wines

Positioning

Premium high quality wines for all types of tastes

SWOT Analysis

Strengths

1. The different wine ranges like Private Wines, Reserve Wines etc. offer wines suitable to all type of customers
2.  Napa Valley’s no.1 winery
3. The legendary concert series adds to the brands value
4. Popularity of the signature wine, Fume Blanc

Weaknesses

1. Family feuds have eroded the company’s value
2. Lack of availability in emerging wine markets like India etc.
3. Due to local production, excessive dependence on local labour

Opportunities

1. Leverage the health benefits of wine to increase its consumption
2. To market its ‘winery only’ range as one time exclusive wine offerings
3. Geographical expansion through establishment of vineyards outside US

Threats

1. Maturation and saturation of the US wine market
2. Rising competition from new low-cost wine manufacturers
3. Excessive regulations on alcoholic beverages in emerging markets

Competition

Competitors

1. The Wine Group
2. Constellation
3. E. & J. Gallo

 


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